Did you see that study a while back saying that 50% of vinyl buyers in the US don’t own a record player? The study found that 50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15% among all music listeners. What the media latched onto was that if 50% of vinyl consumers have record players, then that of course implies 50% not. That was the headline. To deduce from the fact that half of vinyl buyers own record players, that half don’t is perfectly logical, but it made me suspicious of […]